Nissan

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Nissan

 

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Nissan is a Japanese multinational automobile company headquartered in Yokohama.

The company's roots go back to the founding of the Datsun Automobile Company, following the acquisition of Datsun by Yoshisuke Aikawa, who replaced Datsun in his newly established cluster, namely; Nissan Group merged and renamed the new automotive sector Nissan.

Nissan, like Toyota and Honda, which launched the Lexus and Acura brands in North America, respectively, launched the Infiniti brand for its North American market.

Renault became a major shareholder in Nissan in 1999, acquiring 44% of the shares by 2008, compared to Nissan, which now owns 15% of Renault. Carlos Ghosn is currently the CEO and Chairman of both Nissan and Renault, and through Renault-Nissan Alliance, a strategic partnership between the two automakers, he is at the helm of Renault, Nissan and several other automakers. 
In 2012, Nissan became the sixth largest automaker in the world after General Motors, Toyota, Volkswagen Group, Hyundai Motor Group and Ford.

In the early 1990s, Nissan produced the beautifully designed Micra, which was named European Car of the Year three years later.

During the 1990s, Nissan suffered losses every year. Ford and Chrysler refused to place an order, but Renault agreed to receive 36.8% of the company's net worth in exchange for accepting 4.5 billion in debt.

 

Nissan factories had the capacity to produce more than one million cars, which they were able to sell. Purchasing costs were 10 to 20 percent higher than Renault, and with $ 11 billion in debt, there was a severe shortage of liquidity.

Nissan suffered from a lack of transparency in profit justification, insufficient customer focus, excessive focus on outsourcing competitors, a lack of work culture along with performance, boundaries or hierarchical lines (due to existing bureaucracy) and a lack of cooperation between people.

In such a state of disarray, Nissan was looking for a savior to save itself.

Carlos Ghosn joined the company in July 1999 as Nissan's Chief Operating Officer. At the beginning of 2000, he was the Chairman of the Board of Directors of the company and in July 2001, he was appointed as the CEO of Nissan.

Nissan owed $ 20 billion when it took the helm of the Japanese company, and only three of the 48 car models it produced were profitable

He took over Nissan, formed several groups, to help her prepare a revitalization plan for vital functions such as construction, procurement and engineering.

To increase collaboration, she placed exemplary employees at the head of the teams and handed over each team to a key manager, who had come to Japan with her from Renault. Gosn's plan for Nissan for the Japanese car industry was like an earthquake, which transformed it. 
Ghosn halved the extra costs and increased the number of dealers to 20%, but postponed the field of work until the revival of Nissan And he gave Nissan car designers freedom to design without worrying about build ability. He hired Shiro Nakamura from Isuzu to personalize and identify Nissan trucks.

Carlos Ghosn also announced a joint project with Renault to produce small cars, saying that the car would replace the European Nissan production line.

As production accelerated, Nissan sales returned to 27 years ago.

Sales of 17% in 2000 enabled Nissan to overtake Honda, which had 13.8% sales, but lagged behind Toyota by 42.2%.

 

Nissan moved to the 2003 show with eight new models. "Takiro Fuji Moto" from the University of Tokyo and Deputy Editor-in-Chief of the United Automobiles newspaper: "Having a top strategist as a senior manager is the most effective way to transfer capabilities."

Ghosn's performance at Nissan was so impressive that it generated a net profit of $ 2.7 billion in its first year and paid off all of Nissan's debts by 2005.

The transfer of Carlos Ghosn from Renault to Nissan was, in fact, the key to the alliance's success.

In May 2005, after his appointment as chairman of Renault, Ghosn sought to find a Japanese CEO to replace him at Nissan, but remained at the company. In May 2009, Ghosn surrogated Schwitzer, the former CEO of Renault.

 

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