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 Massoud Zirak

Nowadays, it is impossible to find a business that has not turned to advertising to increase its revenue and profitability.In fact, advertising is a way that allows employers to show their products or services to the public in the shortest possible time and in the most practical way availability and stay in their minds. However, today we live in an advanced world and in this regard, there are various solutions for businesses .But have you ever heard of the T-shirt impact on a brand's marketing? We must say that if you have not used this method for advertising so far, you have missed one of the greatest opportunities to introduce yourself to the public.You may think that only expensive expenses can keep you in the minds of the audience. But in the real world, presence in the environment and advertising is smart and has always been highly productive.

Research has shown that the demand for high-end advertising products may be high. But this is not the biggest and only solution.

Because not all businesses can afford it. Hence, they go for the simplest and most direct form of advertising. But how can a T-shirt be effective? In the following, we will introduce your service in this regard. Stay with us.

• How T-Shirts Affect Your Brand Marketing

It often seems strange to businesses and entrepreneurs to have a team enter the company with T-shirts that have the company logo or advertising slogan printed on them.

But this very small issue creates a large army of your company logo that attracts everyone. Certainly when a large number of people wear a T-shirt with the same shape and design; The curiosity of those around them is tickled to see what the design is or why people wear such a T-shirt.This is where the impact of T-shirts on marketing comes into play. This method may not cost much, but it is very effective.

With an example, we discuss the importance and impact of T-shirts in marketing a brand and business; Suppose you are in a mall and you look around carefully, looking at the clothes people are wearing to see what brand they are using, surely you will see Adidas, Nike, Gap and the brand of clothes that we have seen in abundance in movies and TV. But suddenly you come across an advertising slogan on a T-shirt, are are  attracted to it or not?  Do you want to know which brand that slogan belongs to or not? It is even possible to search the internet to find the relevant brand. This is where it shows; Using simple advertising methods can be very profitable for businesses.

Imagine you are attending a conference with about 300 participants. Four of them are wearing T-shirts with a large Nike logo hacked on the back.This issue is really beautiful in your eyes and of course it has attracted the attention of others. It has even made other people think that twenty people are wearing such promotional T-shirts because the logo on the back of the dress is very impressive.This is also seen in various social competitions and ceremonies, where T-shirts are seen on the body to support the sponsors of competitions, and even runners and contestants have used such T-shirts as a moving billboard.

You may be wondering why companies should do this. The simplest answer to this question is; Using T-shirts in marketing is an effective and inexpensive way to advertise, and some are the promoters of these ads.In fact, those who go for this advertising method have easily realized the marketing power of an advertising t-shirt. And this is a small investment for most businesses.

When we talk about the brand on clothes, most people think of a repetitive polo brand. But the impact of T-shirts on marketing has nothing to do with this.In fact, in order to take advantage of this approach, business owners must put creativity first and, most importantly, create a dialogue.

However, many brands take advantage of this conversational feature. for example; If you wear a hat from Persepolis Club, many people will see that hat and even like to ask questions about the club and talk to you about it in general.This is what the hat has done with the logo of Persepolis club. This is the power and impact of clothing in marketing.

But the point is that to use this marketing method, you do not need to have a big brand, it is enough that your T-shirt includes your brand logo. This small action can be the beginning of an interesting conversation between you and the other party.

• The advantages of using T-shirts in advertising

It has great visibility.

Due to the lack of collars and pockets, it provides more advertising opportunities and space for brands.

It comes at a much lower cost.

It works well in raising and attracting the attention of others

It can be used by people of all ages and genders.

As someone who has always worked in the field of brand advertising, you should know that the impact of T-shirts on marketing can be increased when you use it as a promotional gift. One of these strategies is to print products to introduce the campaign to others. Note that to do this, you must use your campaign slogan on the T-shirt to make it more effective.Another use for promotional t-shirts is that you can print your logo and brand or your advertising slogan on it and ask your employees to wear it uniformly at conferences, symposia, exhibitions or important meetings. And show the unity and solidarity of your company's employees.

When you do this; In a way, you attract the audience to your brand by wearing such clothes and walking among them, and you will make your business prosperous.The point is that, the impact of a t-shirt on marketing is so great that if you just ask your employees to wear it and you no longer pay for the bytes of promotional gifts, you will still achieve your goals.

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