Video production and graphic design services

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Video production and graphic design services for business advertising Iran - Ardabil Contact number: 989379066250

Graphic design or graphic design is the art of visual communication with the audience that conveys information through words, images and ideas.The mysterious field of graphic design has opened a place for itself in all environments with all tastes and has also performed in connection with industry. Graphics is a visual language.The use of signs, symbols, lines, curves and symbols along with harmonious and calculated colors has a world of words and meanings.

A graphic designer must know how to create and organize a series of visual factors, express a specific concept and message in a specific direction and create the desired effect in the audience.To do this, the artist must first have a good understanding of the totality of the work and the message information, then design the work map and finally provide a visual solution with the help of ideas, images, forms, colors and text to convey the message.In addition, important indicators such as audience analysis and analysis in terms of age groups, gender and… also play an important role in designing a graphic work.

Graphics is derived from the Greek word "graphikos" meaning drawing, writing and sketching and has two meanings, old and new.

Traditional or old graphics: includes calligraphy, two-dimensional painting and engraving, the most common form of which is found in the arrangement of books such as painting, calligraphy, gilding and bookbinding.

Modern or modern graphics: What we have in mind today as modern graphics did not exist until the 19th century.This branch of art was first introduced by an American book designer in the 20th century, but later became so important that graphic design was taught as an independent art at the university and has now become one of the most popular and widely used occupations in the world.

The modern and new role of graphics is now clearly seen in all aspects of human life, such as commercial advertising, bookbinding or in traffic signs, sports signs, banknote design and

Graphics also with logo design, The logo, which is designed to provide information to the audience, has also greatly contributed to communications in international forums because with the help of these contractual signs, there is no need to write a guide or know the language of other countries.

The field of graphic design has expanded so much that even other branches of art have become dependent on it in some way.For example, the use of graphic design in interior architecture for the design of tiles, wallpaper designs and… or in the field of film and animation can also be seen.For example, the use of graphic design in interior architecture for the design of tiles, wallpaper designs and… or in the field of film and animation can also be seen.

In a graphic design, important factors such as ideation, creativity and attractiveness play an important role. The idea part is to find an idea that can articulate the content in the most concise way.Just like a book or a movie is defined in one sentence, in a way that it can not be more concise, but as much as possible to tell the whole story.

The more relevant the idea is to the content, message, and purpose, the more likely the idea is to be specific. In addition to having specific content, the idea must also consider the audience's perception.

Creativity also means creating something that did not exist before. In a graphic design work, creative action can be used to present an idea, select symbols, images, and shapes, and provide solutions that have never been done before.

But the first step in graphic design is to make the audience attractive. This means that a graphic designer must be able to create the initial pull to communicate with the viewer of his work before any work.Attracting a work can be done both through graphic tricks and visual innovations, as well as through pure ideas and content.

If you look at the history of art, you will see that most of the early graphic works were all done by painters.For example, Henri de Toulouse-Lautrec, a prominent French painter and designer of the 19th and 20th centuries, designed designs for bars and cafes that we now call poster design.Such a connection can be seen many times throughout the history of art. Even when Iranian artists introduced graphic design to the Iranian art community less than three decades ago with their beautiful and pure graphic designs, they were all painters.

But graphics and painting also have a major difference, and that is the task of communicating with the audience for the field of graphic design.

A painting is a completely unique work of its creator and shows the feelings and emotions of the painter.But in a graphic work, the audience must be considered in every way, because graphic design is basically done with the aim of inducing a special message to the viewer and creating an impact on her.

The link between graphics and photography Photography is a branch of art that is related to the world of technology and has found a special place in the field of advertising, design for magazines and banners, etc.

So graphic design and photography can have a lot to do with each other. For example, in advertising a product, a photographic effect or graphic poster alone may not produce the desired effect,But if after photography, changes are made such as lighting settings, the use of special filters or the creation of unreal and abstract spaces and scenes to present the product by a graphic designer,The result will definitely be different and unique, and the main goal of a graphic work that is to attract and influence the audience will be properly fulfilled.

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